About

My name is Louise Ryan and I am currently attending the NCI’s Certificate in Digital Marketing.  I find the world of digital marketing fascinating.  To see how it has evolved over the last 10 years. The changes in mobile phones where one could receive only calls and text to now having the internet in your pocket ready to answer your burning questions is amazing.Not so long ago when I was growing up in the 1990s, you had to go to an encyclopedia to find the answer!!!

As mentioned, I am currently attending, NCI’s Certificate in Digital Marketing which is providing me with excellent information, ideas and tools so I can use to make digital marketing more effectively in my day to day life.

Over the course of the next few months, I will be sharing with you information and my thoughts on digital marketing measurement that hopefully will be of interest to your organisation or simply yourself!

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