Filed under Digital Marketing

PPC – Pay per Click Advertising

Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. (Opentracker). How does it work?? Well you only pay for clicks on your ad. Ad’s can appear on the left hand slide like on the above image or as they first 2-3 searches before the organic searches. It is all determined … Continue reading

Link Shorteners- Why are they beneficial

What’s this I hear you say??? Well simply put they allow you to shorten a url so that it can then be used in a email or tweet. Sending an email with the original url link can look messy and unprofessional in my opinion while a shortened link looks more professional but more importantly it provide you with … Continue reading

Web Analytics

Website analytics is like Big Brother for your website and is critical to any digital marketing campaign as they provide you with tangible information. Web analytics allows a company/brand to find out that people looked at on their website and how long they spent on the site. It tells you how they found your website, … Continue reading

SEO – Why’s it important?

Well before we explain why SEO is so important and why every website should be optimised, let me first explain what is SEO. Firstly SEO stands for search engine optimisation and according to Webopedia  “search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the … Continue reading

Have you got Klout??

What’s your Klout Score? What’s this I hear you say?? Well Klout Score looks at how influential you are on social media channels such as Facebook and Twitter and gives you a score out of 100! Klout groups your score into three different metrics: True Reach Amplification Probability Network Influence But is this a true … Continue reading

Why Measure Your Online Digital Efforts??

So in my last post, I talked about what is digital marketing and mentioned that that it should be measurable. But why? Simply, it allows a brand understand consumer behaviour online by analysing; your target audience (gender, age, online activity etc.) , your online campaigns (how many clicks did your recently online display ad receive) … Continue reading