Filed under SEO – Search Engine Optimisation

PPC – Pay per Click Advertising

Pay-per-click (PPC) advertising and campaigns are the primary way of advertising on the internet. (Opentracker). How does it work?? Well you only pay for clicks on your ad. Ad’s can appear on the left hand slide like on the above image or as they first 2-3 searches before the organic searches. It is all determined … Continue reading

Web Analytics

Website analytics is like Big Brother for your website and is critical to any digital marketing campaign as they provide you with tangible information. Web analytics allows a company/brand to find out that people looked at on their website and how long they spent on the site. It tells you how they found your website, … Continue reading

SEO – Why’s it important?

Well before we explain why SEO is so important and why every website should be optimised, let me first explain what is SEO. Firstly SEO stands for search engine optimisation and according to Webopedia  “search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the … Continue reading